Brand Color Palette Generator

Generate a five-role brand palette. Click a swatch to copy its HEX code, lock favourites and press space to shuffle.

Harmony

Base color

Use base color

Using your palette

Each swatch has a role: primary, secondary, accent, light background and dark text. The label shows whether white or dark text passes WCAG AA contrast (4.5:1). Apply roughly the 60-30-10 rule: 60% neutrals, 30% secondary, 10% accent and primary for key actions.

Learn more in Brand Colors: Psychology, Palettes and the 60-30-10 Rule.

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