Branding guides
Original, practical guides for founders, creators and small businesses.
What Is a Brand? Brand vs. Branding vs. Brand Identity
A clear, practical explanation of the difference between a brand, branding and brand identity — and why small businesses should care.
8 min readNamingHow to Name a Business: A 7-Step Framework That Works
A step-by-step naming process — name types, brainstorming techniques, screening tests, domains and trademark checks.
10 min readVisual IdentityBrand Colors: Psychology, Palettes and the 60-30-10 Rule
How to choose brand colors that communicate the right emotion, stay accessible and remain consistent everywhere.
9 min readStrategyHow to Write a Brand Positioning Statement (With Templates)
Write a clear positioning statement that guides your marketing, plus the 'onliness' test and real-world style examples.
7 min readMessagingBrand Voice: How to Sound Like Yourself Everywhere
Define a distinctive brand voice with traits, do/don't lists and channel-by-channel tone adjustments.
7 min readProtectionTrademark Basics for New Brands (Plain-English Guide)
General information on trademarks for founders — what they protect, how to search, and when to call a professional.
8 min readLaunchThe 40-Point Brand Launch Checklist
Everything to prepare before launching a new brand — strategy, identity, digital, legal and launch-day tasks.
6 min readWant an expert eye on your brand?
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