Launch

The 40-Point Brand Launch Checklist

By the Brand.bz Editorial Team · 6 min read · Updated November 06, 2026

Use this checklist to make sure nothing important is missing on launch day. Print it, or bookmark it and tick items off as you go.

Strategy (1–8)

1. Ideal customer profile written
2. Customer problems and desired outcomes listed
3. Positioning statement completed (builder)
4. Three to five competitors analysed
5. Core brand promise defined
6. Mission and values drafted
7. Pricing position chosen (budget, mid, premium)
8. Brand story written in three short paragraphs

Name & protection (9–14)

9. Name shortlist tested with real customers
10. Preliminary trademark searches completed
11. Primary domain registered
12. Typo and alternate-extension domains considered
13. Social handles secured
14. Business registration aligned with brand name

Identity (15–24)

15. Logo in full-color, one-color and reversed versions
16. Favicon and social profile icons
17. Color palette with HEX/RGB/CMYK values
18. Typography choices and fallbacks
19. Imagery and photography style
20. Voice traits with do's and don'ts
21. Tagline finalised
22. One-page brand guide (builder)
23. Email signature template
24. Business card and invoice templates

Digital presence (25–34)

25. Website live with clear headline and call to action
26. About, Contact and Privacy pages published
27. Analytics installed
28. Business profile created on major maps and search platforms
29. Social bios consistent everywhere
30. Email list sign-up form working
31. Welcome email sequence written
32. Social post templates designed
33. Page speed and mobile layout tested
34. Accessibility basics checked (contrast, alt text)

Launch (35–40)

35. Launch announcement written
36. Friends, partners and early customers briefed
37. Launch offer or incentive prepared
38. Press or community outreach list built
39. Feedback form ready
40. 30-day post-launch review scheduled

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