Build a brand people remember.
Name it, color it, position it and launch it — with eight free tools, expert guides, a video academy and a free personalised brand audit.
Consistency beats creativity.
Everything you need to build your brand
From the first name idea to a printable brand guide — all free, all instant.
Brand Name Generator
Generate dozens of brandable business names and check domains, socials and trademarks in one click.
Open tool →Slogan & Tagline Generator
Create catchy taglines from your brand name, category, audience and core benefit.
Open tool →Brand Color Palette
Build harmonious, accessible brand palettes with roles, contrast checks and CSS export.
Open tool →Font Pairing Studio
Preview 20 proven Google Font pairings with your own brand name and tagline.
Open tool →Name Strength Checker
Score a name for memorability and pronunciation and run conflict searches.
Open tool →Positioning Statement Builder
Write a sharp positioning statement and 'onliness' line in under two minutes.
Open tool →Brand Strength Score
A 12-question audit that scores your brand foundations out of 100.
Open tool →Brand Guide Builder
Assemble a one-page brand guideline and print or save it as a PDF.
Open tool →From idea to launch in four steps
- Position — define who you serve and why you are different.
- Name — generate, score and screen names for conflicts.
- Design — pick a palette and fonts, then compile your guide.
- Launch — follow the 40-point checklist and get an expert audit.
Get expert eyes on your brand
Tell us about your business and receive a written review with your top three priorities. No cost, no obligation.
Practical branding guides
What Is a Brand? Brand vs. Branding vs. Brand Identity
A clear, practical explanation of the difference between a brand, branding and brand identity — and why small businesses should care.
8 min readNamingHow to Name a Business: A 7-Step Framework That Works
A step-by-step naming process — name types, brainstorming techniques, screening tests, domains and trademark checks.
10 min readVisual IdentityBrand Colors: Psychology, Palettes and the 60-30-10 Rule
How to choose brand colors that communicate the right emotion, stay accessible and remain consistent everywhere.
9 min readStrategyHow to Write a Brand Positioning Statement (With Templates)
Write a clear positioning statement that guides your marketing, plus the 'onliness' test and real-world style examples.
7 min readMessagingBrand Voice: How to Sound Like Yourself Everywhere
Define a distinctive brand voice with traits, do/don't lists and channel-by-channel tone adjustments.
7 min readProtectionTrademark Basics for New Brands (Plain-English Guide)
General information on trademarks for founders — what they protect, how to search, and when to call a professional.
8 min readLearn branding from the best
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Frequently asked questions
Are the Brand.bz tools really free?
Yes. Every tool runs in your browser, requires no account and has no usage limit. The site is supported by advertising, sponsors and voluntary donations.
Do you store the names or data I enter into the tools?
No. Tool inputs are processed on your device. Saved favourites and palettes are kept only in your own browser's local storage.
What does the free brand audit include?
A reviewer looks at your name, positioning, visual identity, website and social presence and sends back a short written report with prioritized recommendations.
Can Brand.bz guarantee a name is available to trademark?
No. Our tools link to official databases for preliminary searches only. Always consult a qualified trademark professional before filing or launching.